Monday, 4 February 2013

CONSUMPTION AND GLOBALISATION




Giant Emma Bridgewater tea pot.  The brand Emma Bridgewater is quite a middle class brand and therefore suits the John Lewis department store.
No clear price was displayed which suggested to me that it was just a statement object, for aesthetic purposes only.  Furthermore it has information about the product on it which also suggests this idea that it is for viewing rather than to be purchased.
The teapots size is definitely eye catching and would draw in any wandering customer.  It could be described as a ‘spectical’ as it is something rather beautiful and extravagant and obviously expensive.
Placed in quite a central place in the kitchenware area suggests the popularity of the brand in this store as it allows customers to find Emma Bridgewater goods easily.


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