Giant Emma Bridgewater tea pot. The brand Emma Bridgewater is quite a middle
class brand and therefore suits the John Lewis department store.
No clear price was displayed which suggested to me that
it was just a statement object, for aesthetic purposes only. Furthermore it has information about the
product on it which also suggests this idea that it is for viewing rather than
to be purchased.
The teapots size is definitely eye catching and would
draw in any wandering customer. It could
be described as a ‘spectical’ as it is something rather beautiful and
extravagant and obviously expensive.
Placed in quite a central place in the kitchenware area
suggests the popularity of the brand in this store as it allows customers to find
Emma Bridgewater goods easily.













